Sainsbury’s Christmas press day A/W 16

About our day

Last week I attended Sainsbury’s Christmas press day showcasing their Autumn/Winter range for 2016. From the second we walked in I knew I wasn’t going to want to leave! I’ve been a huge fan of Sainsbury’s every since I started shopping there instead of Tesco. I felt it was better value for money and I’d always have to have a nose at their homeware and children’s clothing because it’s exactly to my personal taste. So when I was asked if I wanted to attend their Christmas press show at Somerset House, well of course I said yes! We had a brilliant afternoon, spoke to some lovely creatives, met Gok Wan, ate some absolutely delicious food and mentally re-designed my whole apartment ready for the Autumn and winter seasons.

My favourite collections

I’ve always been a fan of the mustard yellow and grey tones. It’s something that come autumn I tend to really relish in. I love the warmth and cosiness of it all as the warmer evenings start drawing to an end. Sainsbury’s Harvest Home range is inspired by the British Countryside in autumn and features original woodland patterns from the Sainsbury’s design studio across textiles, hand carved wood accessories and sponge printed tableware. The wooden harvest home accessories have been hand crafted in India from mango wood!  The Harvest home print is a design created by Junior designer, Abigail Clarson. She sketched and planned the pattern followed by carving it in lino before making the final print with a roller and ink. This was definitely one of my favourite ranges from the Sainsbury’s A/W 16 collection. Take a look at the photos below, I’m sure you’ll be able to spot Harvest home without a second glance!

Another huge favourite of mine was the Cookshop collection. What caught my eye about this collection (see photos below) was the copper and blue paired together to create a vintage but modern look to suit any kitchen. This collection continues to grow with all the essentials you need to cook, serve and dine in style. Sainsbury’s sustainably sourced wooden boards are available in new shapes and designs along with new copper finished utensils, saucepans and kitchen accessories. The Cookshop range was created by tabletop designer, Laura Cartner. She is a huge fan of vintage and retro homeware and that comes across in her designs. The Blue Daisy range is all hand sponged. Each piece is produced in Portugal by a team of skilled painters, bringing an authentic look to the kitchen and table!

The food

I am SO excited for the food. It was hard to not taste literally everything. My absolute favourite of the afternoon was the Taste the Difference Pigs in Blankets in Yorkshires with Ale & Shallot Gravy. I could have devoured many of these, though they were a little messy so it didn’t seem appropriate to wander around an event like this with worrying that I had gravy around my face! But I will definitely be purchasing these along with pretty much ALL the other tasters! The quality of Sainsbury’s Taste the Difference range is impeccable.

Susi Richards, Head of Product Development at Sainsbury’s says, “We know our customers want to really impress during this special time and so alongside our Sainsbury’s development chefs, we spend a lot of time looking at the latest food trends emerging from across the world – be it from restaurants, street food or social media – to create some stand-out ‘talking pieces’, such as our truffled mac’n’cheese bites and luxurious lobster & king prawn brioche rolls.”

I had a brilliant afternoon and cannot wait for the Autumn/Winter ’16 seasonal range from Sainsbury’s.

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  • I shop at Sainsburys too – I am always sneaking off into their home ware section. I love grey and mustard yellow too, I literally went “ooooooooh” at that photo! Thanks for linking up to #HappyDaysLinky x

  • Katy says:

    Oh my goodness, it all looks wonderful. I haven’t been able to make any A/W or Xmas events this year and I am gutted – love that cosy time of year!!! Thank you for sharing in our #HappyDaysLinky x

  • Merlinda Little says:

    Lovely styling! I am also partial to yellow but more on the Lemon Yellow side. I have this dream of one day painting my wall when we are no longer renting haha. Lovely photos. And I am now hovering your blog to see if you haev photography tutorial =) #MySundayPhoto

  • Heledd says:

    I always find the Christmas in July Press Days so crazy but also so much fun!! You’ve taken some absolutely beautiful shots here. Already I want those blue and white plates, bowls and mugs, although I think my husband might hit the roof I got more dinner wear. Thank you so much for linking up with #MyCapturedMoment xx

  • Jusdging from your photos, the Sainsbury’s autumn/winter collection is something to look forward to. I particularly fancy the Christmas themed jelly sweets.


  • It looks amazing, I love the grey and yellow decor and all the Christmas stuff. Thanks for linking to #PickNMix

  • Carol Cliffe says:

    Oh wow, I love the homeware collections. I love it all actually! My favourite is the collection against the grey wall, but oh, the kitchenware looks gorgeous too. Can’t wait until it is launched! #MyCapturedMoment

  • Coombe Mill (Fiona) says:

    I love the yellow wall

  • RachelSwirl says:

    it is such a shame that we do not have a Sainsburys near to where we live. Their collections look fecking awesome!

  • Hannah Andhermonsters says:

    what lovely photos. pretty jealous you met Gok Wan!
    I do love Sainsbury’s homeware, I always find myself wanting everything when I pop into my local store.

  • Kirsty Phillipson-Lowe says:

    What lovely pictures, I’ve got a manic day next week celebrating Christmas in July! x #mycapturedmoment

  • Elaine Livingstone says:

    you forget that Christmas has to come early for it to be ready for us in December. Llove your photography, especially the last picture, I just love love love rustic breads.

  • Great photos, it feels strange to be thinking about Christmas already

    Thank you for linking up

  • Christmas already how can that be! Those photos are delightful. #mycapturedmoment

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